According to a Kantar survey commissioned by Meta, digital/online is becoming the major way that grocery buyers discover brands and products, with 71 percent of UK grocery consumers discovering food and beverage brands or items online.
Popular Highstreet pet supply retailers such as Pets at Home have a fantastic instore experience. The in-store journey is a huge part of what has made Pets at Home successful, it’s a go to place to entertain children, a place to engage with knowledgeable staff, and a reliable retailer to get the popular brands. However, retailers often push their own white labelled brands due to a significant profit margin. Stores have been designed to encourage impulse buying and overload shoppers with sales offer, unnecessary product information, and point of sales offers.
Shopping online at independent sole trader pet stores, with online only websites, and smaller retailers provides you with an opportunity to find the best competitive price available. It’s convenient, as you don’t need to take several hours out of your day to shop, it can be done during your lunch break at work, or from the convenience of your sofa at home. But most importantly you can also discover a whole new world of brands that don’t exist in popular retailers.
The Pet Food Manufacturers' Association (PFMA) has released its yearly pet population data, which shows that 3.2 million homes in the United Kingdom have acquired a pet since the pandemic began. Two-thirds of new pet owners are between the ages of 16 and 34, and 56% of new pet owners have children at home. The 16 to 34 age group feel comfortable shopping online, and at the heart of what we'd like to call a new era of online commerce, shopping online is now bigger than it has ever been.
Online stores are increasingly likely to stock brands that you won’t find in popular retailers or supermarkets due to economies of scale, shelf space, and the risk of trying new brands that are not yet popular in the market. My Pets Supply takes some of the worlds best brands, that are not available in large retailers and offers pricing based on online sale value.
Most consumers stick to the same brand of pet food, it’s highly recommended not to change diets for cats and dogs, it can give them stomach problems and cause unnecessary trips to the vet. Instore prices are static, the choices are pay the price for the brand you like, or to swap brands and risk trying something new. Online shopping offers the convenience of comparing the same brand over a huge variety of ecommerce websites. You don't have to let the store's inventory dictate what you buy when you shop online; you can acquire exactly what you want, when you want.
By signing up to newsletter, most of the time you will get rewarded for doing so, this can be a percentage off your first order, or loyalty points towards a purchase. You’ll get regular updated with products you’re interested in when they come available on sale or when special offers are available. Keep up-to-date with the brands you like and be the first to get the news.
There is a huge number of products that don’t make it to the shelves, and that includes products from the popular brands. If there is a particular brand you like, there is a large chance that there are products you will love that you will never see instore.
Shopping online has been optimized for both convenience and shopping behaviour. According to a GFK poll, 40% of customers first learned about a new product on Facebook. You’re shown products based on your personal shopping behaviour and get insights on recommended items for you. Unlike instore, products online have the benefits of being reviewed by shoppers.
There is a huge number of reasons to buy pet supplies online.
For websites you’re unsure with, social media plays a huge role in proving if the site is trustworthy. You can check out how often they post, and the response the page gets. You won't have to wait in lines or track down cashiers to assist you with your purchases, and you may finish your shopping in minutes. Online stores allow us to shop at any time and reward us with a "pollution-free" shopping experience. The online shopping experience has come along way, during 2019-2021 more people than ever have tried shopping online. The experience is better than ever before with a quick convenience that puts the shopper first.
How has your experience online experience been since the online boom during covid? Have you gone back to buy instore pet products, or do you purchase online? Let us know in the comments below.